[ «Lp Course code Course title Person responsible for the course Semester (winter/summer) ECTS points Hours ACP Advertising concepts and ...»
FACULTY OF ECONOMICS
Lp Course code
Course title Person responsible for the course Semester (winter/summer) ECTS points Hours
ACP Advertising concepts and principles Karolina Ertmaska Phd winter/summer 6 30
AGI Agritourism Agnieszka Brelik PhD winter/summer 6 30
BPP Balkan Peninsula: People, History, Religion and Tourism Prof. Zoran Tuntev
(visiting profressor, Macedonia) summer 4 20
BET Business Ethics Elwira Lena-Wierszoowicz PhD winter/summer 6 30
CAM Capital Market Dawid Dawidowicz PhD winter/summer 4 15
CCL Commercial Companies Law Zbigniew Olech PhD winter/summer 6 30
CAC Commercial agreements and contracts Bartosz Dbrowski PhD winter/summer 6 30
CIM Communication in marketing – workshop Prof. Maurice Codourey
(visiting profressor, Switzerland) winter/summer 4 20
CSR Corporate Social Responsibility (CSR) Joanna Hernik PhD winter/summer 4 15
DHM Destination & Hotel Management in the XXI Century Prof. Zoran Tuntev
(visiting profressor, Macedonia) summer 4 20
ECS Econometrics Joanna Perzyska PhD winter/summer 6 30
EAL Economic Analysis Dawid Dawidowicz PhD winter/summer 6 30
EIT Economics of international transport Baej Supro MSc winter/summer 6 30
FCT The Financial Crises and Selected Advanced Financial Tools Prof. Patrick Moore
(visiting profressor, Germany) winter/summer 4 20
FMI Financial Markets and Institutions Prof. Patrick Moore
(visiting profressor, Germany) winter/summer 4 20
HRM Human Resources Management Elwira Lena-Wierszoowicz PhD winter/summer 6 30
IMA International Marketing Prof. Maurice Codourey
(visiting profressor, Switzerland) winter/summer 4 20
2 MNO Marketing In Nonprofit Sector Joanna Hernik PhD winter/summer 6 30
POM Principles Of Marketing Joanna Hernik PhD winter/summer 6 30
MAT Mathematics Pawe Ignaczak PhD winter/summer 6 30
OAM Organization And Management Elwira Lena-Wierszoowicz PhD winter/summer 6 30
PMT Project management tools and techniques Prof. Kleanthis Sirakoulis
(visiting profressor, Greece) winter 6 30
PSM Psychology of marketing Karolina Ertmaska Phd winter/summer 6 30
LRP Real estate management Bartosz Dbrowski PhD winter/summer 6 30
QUB Quality management in business Weronika ciana Msc winter/summer 6 30
RTR Rural tourism and recreation Agnieszka Brelik PhD winter/summer 6 30
STA Statistics Prof. Kleanthis Sirakoulis
(visiting profressor, Greece) winter 6 30
STA Statistics Joanna Perzyska PhD summer 6 30
TCN Theory of needs and consumption Karolina Ertmaska PhD winter/summer 6 30
4 TAE Tourism and Environment Prof. Zoran Tuntev
(visiting profressor, Macedonia) summer 4 20
TUM Tourism Management Agnieszka Brelik PhD winter/summer 6 30
TSEM Thesis seminar (preparation of thesis) Tbt Winter/summer 30 30
На русском языке 1 ЭКМ Эконометрика Joanna Perzyska д.э.н. зимний /летний 6 30
2 МАЭ Математическая экономика Д.э.н. проф. Grayna Karmowska зимний /летний 6 30
3 МАП Методы анализа и планирования Д.э.н. проф. Grayna Karmowska зимний /летний 6 30
4 МАР Маркетинг Д.э.н. проф. Leonid Worobjow зимний /летний 6 30
5 МИК Микроэкономика Д.э.н. проф. Leonid Worobjow зимний /летний 8 45
На български език ЕВУ ЕТИКА В УПРАВЛЕНИЕ проф. Czesawa Christowa зима/лято 4 15
ЛОГ ЛОГИСТИКА проф. Czesawa Christowa зима/лято 4 15
ЛОЦ ЛОГИСТИЧНИ ЦЕНТРОВЕ проф. Czesawa Christowa зима/лято 4 15
ТРА ТРАНСПОРТ проф. Czesawa Christowa зима/лято 4 15
Courses in English
Course title ADVERTISING CONCEPTS AND PRINCIPLES
Teaching method Lecture & workshop
Person responsible for the course Karolina Ertmanska PhD E-mail address to the person responsible for the course [email protected]
Course code
(if applicable) ACP ECTS points 6
Type of course elective Level of course S1
Semester Winter/summer Language of instruction English
Hours per week 2 Hours per semester 30
Objectives of the course The primary objectives of the course are to:
develop a clear understanding of traditional advertising tools
understand how key elements within the marketing communications mix are integrated
learn how consumer behavior, creative strategies, the communication process, market research, and program evaluation tools are used to design effective advertising programs
know how broadcast media, print media, support media, direct marketing and interactive media are used in advertising
Entry requirements Knowledge of marketing principles
Course contents The communication process
Source, message and channel factors
Organizing for advertising: the role of ad agencies and other narketing communication organizations
Creative strategy: planning, development, implementation, evaluation
Social, ethical, and economic aspects of advertising
Measuring the effectiveness of the advertising campaigns
Assessment methods written test; activity exercises during classes; essay and presentation
Recommended readings Literature:
Mitchell WM, Advertising: Principles & Practice, Prentice Hal, Inc, 2009.
Wells WD, Moriarty S., Burnett J. Advertising : Principles and Practice, Upper Saddle River, N.J Prentice Hall, 2003.
Additional literature:
Kleppner O., Russell T, Verrill G., Otto Kleppner's advertising procedure, Prentice-Hall, 1983
Additional information minimum No of course participants: 3
Course title AGRITOURISM
Teaching method Classes will be conducted in lecture and discussion format promoting extensive student participation with films and case studies.
Person responsible for the course Agnieszka Brelik PhD E-mail address to the person responsible for the course [email protected]
Course code
(if applicable) POM ECTS points 6
Type of course elective Level of course S1, N1
Semester winter/summer Language of instruction English
Hours per week 2 Hours per semester 30
Objectives of the course Students learn about basic issues of agritourism and this will give an overview of economic and social importance of agritourism. This module is introduced to make students familiar with the subject. It provides an overview of multifunctional development of rural areas.
Entry requirements Basic economic knowledge
Course contents 1. The concept of agritourism
2. the economic and social importance of agritourism
3. Multifunctional development of rural areas
4/5 Agritourism ventures- case study
6. Agritourist service and products
7. Mobility in agritourism
8/9/10 Agritourism yesterday, today and tomorrow
Assessment methods A case study presentation.
Recommended readings Hall D., Kirkpatrick I. And Morag M. (2005) Rural tourism and Sustainable Business (Aspects of Tourism). Multilingual Matters, Clevedon UK.
Cooper, Fletcher et al, (1993), Tourism Principles and Practices, Pitman.
Hegarty C., Przezborska L. 2005: Rural and Agr-tourism as a Tool for Reorganising Areas in Old and New Member States – a Comparison Study of Ireland and Poland. International Journal of Tourism Research 7, 63-77.
Brelik A. Sustainable tourism developement – case of the wolin region. Scientiarum Polonorum ACTA Oeconomia 11(2) 2012. Wydawnictwo Szkoa Gwna Gospodarstwa Wiejskiego w Warszawie, Warszawa 2012 s.19-27.
Additional information Course title BALKAN PENINSULA: PEOPLE, HISTORY, RELIGION AND TOURISM
Person responsible for the course Prof. Zoran Tuntev
(Macedonia) E-mail address to the person responsible for the course [email protected]
Course code
(if applicable) BPP ECTS points 4
Type of course elective Level of course S1/S2
Semester summer Language of instruction English
Hours per week Block teaching Hours per semester 20
Teaching method Oral lectures, power point presentations
Objectives of the course Basic information about Balkan Peninsula trough funny geography and history; Religion believes of Balkan People; Macedonia and other Destinations on the Balkans
Entry requirements No requirements
Course contents Geography of the Balkans
Balkan Peninsula as Tourist Destination
Few Exclusive Elements of the Balkan History
Macedonia – Terra Incognita
The Seven Wonders of Ohrid
Assessment methods Oral Examination; Written Test (if necessary)
Recommended readings Tuntev Z. (2009): Tourist Destination, FTU Ohrid
Additional information Zoran Tuntev
St. Kliment University
Faculty of Tourism and Hospitality
Ohrid, Macedonia
Course title BUSINESS ETHICS
Teaching method classical lecture and materials prepared for students;
interactive: discussions, case studies
Person responsible for the course Elwira Lena-Wierszoowicz PhD
E-mail address to the person responsible for the course [email protected]
Course code
(if applicable) BET ECTS points 6
Type of course elective Level of course S1, S2;
Semester Summer Language of instruction English
Hours per week 2 h Hours per semester 30
Objectives of the course • Develop a working knowledge of Business Ethics
• Link Business Ethics theory with Business Business Ethics practice
• Analyze Business Ethics case studies
Entry requirements There aren’t any.
Course contents 1.The definition of Business Ethics
2.Why is business ethics important?
3.Business dilemmas: ethical decision-making in business
4.Business ethics and the law
5.Job Discrimination
6. Business and ecology
7. Tools to manage unethical behaviour
Assessment methods • oral exam, attendance, in-class activity and participation, project
Recommended readings Megone Ch. And Robinson S.J., Case Histories in Business Ethics, Routledge, London and New York 2002;
Michael M.L., Business Ethics: The Law of Rules, Harvard University, Working paper No. 19, March 2006;
Hooker J.N., Toward Professional Ethics in Business, Graduate School of Industrial Administration Carnegie Mellon University, Pittsburgh, PA 15213 USA, March 1996;
Gray J.W., Notes on Business Ethics, This ebook was created on 6/22/2011;
Additional information Course title CAPITAL MARKET
Teaching method classical lecture and materials prepared for students, workshop;
interactive: discussions, case studies
Person responsible for the course dr Dawid Dawidowicz E-mail address [email protected]
Course code CAM ECTS points 4
Type of course elective Level of course S1, S2;
Semester Winter Language of instruction English
Hours per week 1 h or 2 h Hours per semester 15
Objectives of the course After this course students should know definition of capital market and they should understand meaning of the capital market for the economy.
Students should have knowledge about stock exchange and capital market ratios,
Students should know basic capital market’s instruments, e.g. Stocks, Treasury Bonds, investment funds units, derivatives, and they should know how to use them.
Entry requirements Basic knowledge about micro and macroeconomics
Course contents The definition and division of Capital market
The participants of the market
Stock Exchange and the stock exchange trading rules
Capital market ratios
Instruments of the capital market – Stocks
Instruments of the capital market - Treasury Bonds
Instruments of the capital market - Investment fund’s units
Instruments of the capital market – Derivatives (options, futures and forward contracts)
Assessment methods • oral exam, attendance, in-class activity and participation,
Recommended readings Fabozzi J. F., Modigliani F., Capital Markets – Institutions and Instruments, 3rd Edition, Publisher: Prentice Hall, 2002
Fabozzi F. J, Peterson Drake P., Finance: Capital Markets, Financial Management, and Investment Management, Publisher: John Wiley & Sons, New Jersey, 2009
Dalton J. M., How the Stock Market Works, 3rd Edition New York Institute of Finance Series New York, Publisher: Prentice Hall, 2001
Sharpe W. F., Portfolio Theory and Capital Markets, New York, Publisher: McGraw-Hill, 2000
Additional information Course title COMMERCIAL COMPANIES LAW
Teaching method Lecture
Person responsible for the course Zbigniew Olech PhD
E-mail address to the person responsible for the course [email protected]
Course code
(if applicable) CCL
ECTS points 6
Type of course Elective
Level of course S1/S2/
Semester winter / summer Language of instruction English
Hours per week 2 Hours per semester 30
Objectives of the course The objective of the course is to present possibilities of performing commercial activity in Poland by showing advantages and disadvantages of each kind of commercial company allowed by Polish law. At the end Students should be able to recognize crucial differences between commercial companies to be able to choose and advise the proper one for their activity.
Entry requirements Basic knowledge of civil law
Course contents Sources of commercial law,
Law of contracts,
Kinds of commercial companies
Capital Companies,
Partnership comapanies
Assessment methods - oral / written exam
- project
Recommended readings Commercial companies code
Additional information Course title COMMERCIAL AGREEMENTS AND CONTRACTS
Teaching method lecture and workshop
Person responsible for the course dr Bartosz Dbrowski E-mail address to the person responsible for the course [email protected]
Course code
(if applicable) CAC ECTS points 6
Type of course Elective Level of course S1/S2
Semester winter / summer Language of instruction English
Hours per week 2 Hours per semester 30
Objectives of the course Ability to know and understand most common contractual provisions and clauses. Knowledge of most common agreements and contracts. Ability to construct simple commercial contracts and agreements.
Entry requirements Good command of English. Basic knowledge in the field of law institutions at the level of students of Economy.
Course contents Parties of the agreements.
Definitions and Interpretations.
Division of contracts and agreements.
INCOTERMS and other international regulations referring to contracts and agreements.
Typical clauses and provisions: Payment Provisions, Description of Good or Services, Terms of contract, Termination provisions etc.
Liability and limitation of liability.
Intellectual Property Rights.
Confidentiality and non-disclosure clauses.
Dispute and Jurisdiction Resolutions.
Warranties and Indemnity.
Applicable law.
Constructing simple agreements.
Assessment methods oral / written exam
project work)
Recommended readings R.Lawson, S.Singleton, Commercial Contracts: Practical Guide to Standard Terms, Bloomsbury Professional
F.Adoranti, The Managers Guide to Understanding Commercial Contract Negotiation (Commercial Contracts for Managers), Financial World Publishing 2005
Additional information Materials will be provided by the lecturer in PDF format
Course title COMMUNICATION IN MARKETING – WORKSHOP
Teaching method Lecture and workshop
Person responsible for the course Prof. Maurice Codourey E-mail address to the person responsible for the course [email protected]
Course code
(if applicable) CIM ECTS points 4
Type of course Elective Level of course S1, S2
Semester Winter/Summer Language of instruction English
Hours per week ----- block teaching ---- Hours per semester 20
Objectives of the course Being able to construct a communication with viral effects alongside the main marketing strategy
Entry requirements Principles of marketing
Course contents Power of CommunicationThe tell-a-friend effect, viral effects
Language Strategy; get to the point
Didactics; the constructivistic way of transferring knowledge
Rapid prototyping with method 635
(3 cases to discuss)
Assessment methods Group of two; design of an event with viral effects
Recommended readings Nudge: Improving Decisions About Health, Wealth, and Happiness, Richard H. Thaler and Cass R. Sunstein, 2008.
Marketing Communication: An Introduction to Contemporary Issues, Richard Varey, 2002.
Die Theorie der Subjektiven Didaktik, Edmund Ksel, 2002.
Additional information Homeless: http://www.youtube.com/watch?v=DwmMqABWxDwWoman Parking: http://www.youtube.com/watch?v=xh5CeJALLBgCourse title CORPORATE SOCIAL RESPONSIBILITY (CSR)
Teaching method Lectures with case studies
Person responsible for the course Joanna Hernik PhD E-mail address to the person responsible for the course [email protected]
Course code
(if applicable) CSR ECTS points 4
Type of course compulsory Level of course S1, S2,
Semester Winter/summer Language of instruction English
Hours per week 2h (7 weeks) Hours per semester 15
Objectives of the course This module provides an overview of corporate social responsibility (CSR) and responsible investment, focusing on today's interplay between large corporations and governments, intergovernmental institutions, investors and non-governmental organizations (NGOs). Over the past several decades many factors have contributed to increased expectations for corporations to adopt CSR programs as governments have reduced their regulatory and ownership roles in favor of market-based approaches. Advocates have seen CSR as a means of addressing governance gaps where government is weak.
Having completed the course students should understand the essence of CSR as well as its importance in modern society. Should also assess CSR from different perspectives.
Entry requirements No requirements
Course contents The scope and complexity of CSR. Evolution of CSR
Social and cultural factors shaping CSR
The role of business in society. Globalization and CSR
The strategic lens: vision, mission, strategy and tactics
CSR and competitive advantage
Assessment methods Participation in discussion forums, reflection exercises, presence
Recommended readings Philip Kotler, Nancy Lee, Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause, Wiley 2005.
Karin Buhmann, Lynn Roseberry, Mette Morsing, Corporate Social and Human Rights Responsibilities. Global, Legal and Management Perspectives, Palgrave Macmillan 2010.
William Werther, David Candler, Strategic corporate responsibility, Thousand Oaks, 2011.
Additional information
Course title DESTINATION & HOTEL MANAGEMENT IN THE XXI CENTURY
Person responsible for the course Prof. Zoran Tuntev
(Macedonia) E-mail address to the person responsible for the course [email protected]
Course code
(if applicable) DHM ECTS points 4
Type of course elective Level of course S1/S2
Semester summer Language of instruction English
Hours per week Block teaching Hours per semester 20
Teaching method Oral lectures, power point presentations
Objectives of the course Comprehensive knowledge about modern trends in tourism, destination management and hotel business
Entry requirements No requirements
Course contents Tourist Destination
Contemporary trends in Tourism
Destination Management
Hotel Business
20 Top Lessons for all Hotel Managers
Assessment methods Oral Examination; Written Test (if necessary)
Recommended readings Tuntev Z. (2009): Tourist Destination, FTU Ohrid
Tuntev Z. (2007): Hotel Lexicon, FTU Ohrid
Cerovic Z. (2010): Hotel Management, FTHM Opatia, Croatia
Additional information Zoran Tuntev
St. Kliment University
Faculty of Tourism and Hospitality
Ohrid, Macedonia
Course title ECONOMETRICS
Teaching method Lectures, laboratory
Person responsible for the course Joanna Perzyska PhD E-mail address to the person responsible for the course [email protected]
Course code
(if applicable) ECS ECTS points 6
Type of course Compulsory Level of course S1, S2,
Semester Winter/ Summer Language of instruction English
Hours per week 2 Hours per semester 30
Objectives of the course Gaining basic knowledge of econometrics theory, models and methods.
Obtaining skills in: estimation and verification of econometric models, forecasting on the basis of econometric models, application of computer software to solving econometric problems, use of econometric models for the analysis of economic and managerial issues.
Entry requirements Completed courses on mathematics and statistics.
Basic knowledge on economics.
Course contents Linear econometric model.
Ordinary last squares method.
Nonlinear econometric models.
Estimation and verification of econometric models.
Gauss-Markov theorem.
Autocorrelation and heteroscedasticity.
Aitken’s theorem. Generalized last squares method.
Time series. Trend models.Time series models with seasonal fluctuations.
Econometric forecasting. Forecast errors.
Assessment methods In-class activity and participation, written tests.
Recommended readings Guajarati D., Econometrics by example, Palgrave Macmillan, 2011
Maddala G., Introduction to Econometrics, John Wiley & Sons, 2001
Davidson J., Econometrics Theory, Blackwell, 2000
Additional information Course title ECONOMIC ANALYSIS
Teaching method classical lecture and materials prepared for students, workshop;
interactive: discussions, case studies
Person responsible for the course dr Dawid Dawidowicz E-mail address to the person responsible for the course [email protected]
Course code
(if applicable) EAL ECTS points 6
Type of course Optional Level of course S1, S2;
Semester Summer Language of instruction English
Hours per week 2 h Hours per semester 30
Objectives of the course After this course students should know definition of economic analysis and they should understand meaning of the economic analysis.
Students should have elementary knowledge about financial analysis (including ratio analysis)
Students should have basic knowledge about the methods and tools of the economic analysis
Students should know how to interpret the results of financial ratios
Entry requirements Basic knowledge about micro and macroeconomics
Course contents Definition, functions and types of economic analysis
Financial statements
Preliminary analysis of financial statements
Financial ratio analysis (liquidity ratios, profitability ratios, activity ratios and debt ratios)
Du Pont analysis
Management of the working capital
The concept, measurement and analysis of production
Financial leverage
Operating leverage
Methods of assessment of investment projects
Case studies
Assessment methods • oral exam or test exam, attendance, in-class activity and participation,
Recommended readings Zvi Bodie, Robert C. Merton., Finance, Upper Saddle River, NJ : Prentice Hall, Upper Saddle River, NJ, 2000
2. Lawrence J. Gitman., Principles of managerial finance, Reading, Massachusetts : Addison-Wesley, Reading, Massachusetts, 2000
Alan C. Shapiro, Sheldon D. Balbirer, Modern corporate finance: a multidisciplinary approach to value creation, Prentice Hall, Upper Saddle River, NJ, 2000
Additional information Course title ECONOMICS OF INTERNATIONAL TRANSPORT
Teaching method Classes will be conducted in lecture and discussion format promoting extensive student participation with practice exercises.
Person responsible for the course Baej Supro MSc E-mail address [email protected]
Course code EIT ECTS points 6
Type of course Elective Level of course S1, S2,
Semester Winter/summer Language of instruction English
Hours per week 2 h Hours per semester 30
Objectives of the course The primary objectives of the course are to:
Develop a working knowledge of international transport.
Analyze transport policy in European Union.
Develop a working knowledge about transport markets.
Planning transport operations.
Entry requirements No requirements.
Course contents Basic information’s about transport.
Economic aspects of transport.
Transport costs and international trade
Cost functions for transport firms
Transport regulation in European Union.
Transport markets.
International freight forwarding.
International standards of drivers work time.
Planning in transport.
Assessment methods Activity exercises during classes, presentation, attendance.
Recommended readings Cowie J., The Economics of Transport, A theoretical and applied perspective, Taylor&Francis e-Library, New York. 2010, ISBN 0-203-87410-2.
Button K., Transport Economics 3rd edition, Edward Elgar Publishing Limited, Cheltenham, 2010, ISBN 1840641894.
Regulation (Ec) No 561/2006 Of The European Parliament And Of The Council.
Regulation (Ec) No 1071/2009 of the European Parliament and of the Council.
Additional information Interesting information can be found also here:
Palma A., Lindsey R., Quinet E., Vickerman R., A handbook of transport economics, Edward Elgar Publishing Inc., Cheltenham 2011, ISBN 978-1-84720-203-1.
http://ec.europa.eu/transport/road/doc/road_transport_policy_en.pdf/ (Road Transport Policy).
http://ec.europa.eu/transport/index_en.htm (News about transport policy in EU).
http://www.theguardian.com/uk/transport (News about transport).
Course title FINANCIAL CRISES AND SELECTED ADVANCED FINANCIAL TOOLS
Teaching method Lecture, workshop
Person responsible for the course Prof. Dr. Patrick Moore
(visiting professor) E-mail address to the person responsible for the course [email protected]
Course code
(if applicable) FCT ECTS points 4
Type of course Elective Level of course S1, S2,
Semester Winter/Summer Language of instruction English
Hours per week - block teaching - Hours per semester 20
Objectives of the course The students will learn how the financial crises of the past years have influenced the financial environment and attain knowledge of modern financial techniques
Entry requirements The students should have a basic understanding of economics, accounting and finance (e.g. Corporate Finance)
Course contents 1 A comprehensive case study to applying the tools of corporate finance
2 The central role of interest rates in business
3 Managing exchange rate exposure
4 Balance sheet and off balance sheet financing
5 Selected advances financial tools (corporate swaps, asset backed securities …)
6 From the subprime crisis to the debt crisis
7 Basel I – II – III
8 Euro Bonds, Euro Bills, Old debt repayment fund, Bank union, Target balances, EFSF and ESM - appropriate measures to save the Euro?
Assessment methods The students will write an assignment on a given or chosen topic (if it fits into the course structure) distributet 3 – 4 weeks before the course and hold a short presentation and write a 30 minute test at the end (multiple choice and one out of two verbal questions
Recommended readings Jeff Madura, Roland Fox, International Financial Management, 2nd ed. 2011
Brealey, Richard A. and Myers, Stewart C; Principles of Corporate Finance, 10th ed. 2010
Ephraim Clark, International Finance, 2nd Edition 2002
Mishkin, Frederic S.; The Economics of Money, Banking and Financial Markets, 7th Edition 2003
Additional information www.cengage.co.uk/madura_fox2e
www.investopedia.comhttp://markets.ft.com/research/Markets/Overview?ftauth=1227981316545http://www.euromoneycountryrisk.com/Default.aspxhttp://www.oanda.com/
www.ecb.eu
Course title FINANCIAL MARKETS AND INSTITUTIONS
Teaching method Lecture, workshop
Person responsible for the course Prof. Dr. Patrick Moore
(visiting professor) E-mail address to the person responsible for the course [email protected]
Course code
(if applicable) FMI ECTS points 4
Type of course Elective Level of course S1,
Semester Winter/Summer Language of instruction English
Hours per week - block teaching - Hours per semester 20
Objectives of the course Students learn the complex world of international finance and
the use of financial markets mainly for the use of financing international activities of non bank corporates – to a limited extent also for investing access
the functions of international financial institutions and their targets to promote in international economic development
Entry requirements The students should have a basic understanding of economics, accounting and finance (e.g. Corporate Finance).
Course contents The International Financial Environment
The International Flow of Funds
International Institutions promoting the world economic development
International Financial Markets
Exchange Rate Determinations
Currency Options and Futures
Exchange Rate Behavior
Assessment methods The students will hold a short presentation and write a 30 minute test at the end (multiple choice and one out of two verbal questions – The topics for the presentations will be delivered 4 weeks before the course and cover the different international financial institutions, their tasks and critics on their operations on one side ans selected aspects of financial markets on the other.
Recommended readings Jeff Madura, Roland Fox, International Financial Management, 2nd ed. 2011
Brealey, Richard A. and Myers, Stewart C; Principles of Corporate Finance, 10th ed. 2010
Ephraim Clark, International Finance, 2nd Edition 2002
Mishkin, Frederic S.; The Economics of Money, Banking and Financial Markets, 7th Edition 2003
Additional information www.cengage.co.uk/madura_fox2e
www.investopedia.comhttp://markets.ft.com/research/Markets/Overview?ftauth=1227981316545Course title HUMAN RESOURCES MANAGEMENT
Teaching method During the course of study many different teaching methods will be used: self study, case study, lecture, discussion, movies. Students have to prepare a number of projects, which are real life problems to be resolved by them.
Person responsible for the course dr Elwira Lena-Wierszoowicz
E-mail address to the person responsible for the course [email protected]
Course code
(if applicable) HRM ECTS points 6
Type of course Elective Level of course S1, S2;
Semester Winter/ Summer Language of instruction English
Hours per week 2 h Hours per semester 30
Objectives of the course • Develop a working knowledge of Human Resources Management
• Link Human Resources Management theory with Human Resources Management practice
• Analyze Human Resources Management case studies
Entry requirements There aren’t any.
Course contents 1.The meaning and aims of human resources management (HRM)
2.Human resource planning
3.Recruitment and selection
4.Motivation
5.The importance of communication
6.Appraisal, training and counselling
7.Managing conflict
8.Handling people problems
9.Managing stress
10.Disciplinary handling
Assessment methods class discussion, attendance
Recommended readings -M. Armstrong, The Handbook of Human Resource Management Practice, Kogan Page 2003;
-M. Dale, Successful Recruitment and Selection. A Practical Guide for Managers, Kogan Page, London 1995;
-L. Rae, Planning and Designing Training Programmes, Gower, Aldershot, Hampshire 1997;
-F. Poels, Job Evaluation and Remunaration Strategies, Kogan Page, London 1997.
Additional information Course title INTERNATIONAL MARKETING
Teaching method Classes will be conducted in lecture format, with group exercises and case studies, and discussion promoting student participation.
Person responsible for the course Prof. Maurice Codourey
(visiting professor) E-mail address to the person responsible for the course [email protected]
Course code
(if applicable) IMA ECTS points 4
Type of course Elective Level of course S1, N1; S2, N2
Semester Winter/Summer Language of instruction English
Hours per week - Block teaching -- Hours per semester 20
Objectives of the course The primary objectives of the course are to:
Develop a working knowledge of marketing from international scope
Link marketing theory with marketing practice
Analyze marketing cases
Students should discuss marketing problems from globalization point of view and develop marketing programs for international companies.
Entry requirements Completed course of Marketing Principles
Course contents The nature of international marketing
Environment of international marketing.
International marketing opportunities and strategies.
International product and brand management.
International marketing channels.
International and global pricing approaches.
International advertising.
Future developments in global marketing.
Assessment methods Attendance, in-class participation and project discussing the best practices in international branding.
Recommended readings R. Bennett, J. Blythe, International marketing, Kogan Page, London-Philadelphia 2008.
B. Kleindl, International marketing, Thomson Publ., Mason 2007.
Additional information Interesting information can be found also here: http://adage.com/ (Ad & Marketing news)
Course title MARKETING IN NONPROFIT SECTOR
Teaching method Lectures with PP presentations, films, case studies, brainstorming, texts analysis
Person responsible for the course Joanna Hernik PhD E-mail address to the person responsible for the course [email protected]
Course code
(if applicable) MNO ECTS points 6
Type of course Elective Level of course S1, S2;
Semester Winter/summer Language of instruction English
Hours per week 2h Hours per semester 30
Objectives of the course Students ought to know the essence of nonprofit sector in a comparison with a profit one, and ought to discuss genesis of noncommercial marketing, to design marketing tools for nonprofit organizations, to create and manage new offers, to plan communication strategy and to organize cooperation with business; finally they ought to discuss the role of nonprofits in modern economy and society.
Entry requirements Basic knowledge on marketing principles
Course contents Nonprofit sector – hallmarks
Genesis of nonprofit marketing
Marketing planning
Designing marketing mix
Launching new offerings
Managing perceived costs
Formulating communication strategies
Public relations at the organization level
Working with the private sector
Nonprofit organizations` role in healthcare system, tourism and the youth sport
Assessment methods Project discussing communication strategy of chosen nonprofit organization
Recommended readings A.R. Andreasen, Ph. Kotler, Strategic marketing for nonprofit organizations, Pearson Education Inc., New Jersey 2008.
J.G. Dees, J. Emerson, P. Economy, Strategic tools for social entrepreneurs, John Wiley & Sons, New York 2002.
B.J. McLeish, Successful marketing for nonprofit organizations, John Wiley & Sons, New York 1995.
Additional information Interesting information can be found also here:
http://nonprofit.alltop.com/ (Nonprofit News)
http://www.thenonprofittimes.com/ (The Nonprofit Times)
Course title PRINCIPLES OF MARKETING
Teaching method Classes will be conducted in lecture and discussion format promoting extensive student participation with films and case studies.
Person responsible for the course Joanna Hernik PhD E-mail address to the person responsible for the course [email protected]
Course code
(if applicable) POM ECTS points 6
Type of course Elective Level of course S1, S2,
Semester Winter/summer Language of instruction English
Hours per week 2 h Hours per semester 30
Objectives of the course The primary objectives of the course are to:
Develop a working knowledge of marketing
Link marketing theory with marketing practice
Develop and analyze marketing cases effectively utilizing marketing diagnostics
Entry requirements No requirements.
Course contents Marketing – creating and capturing customer value.
Company and marketing strategy.
Analyzing the marketing micro- and macro- environment.
Marketing research.
Market segmentation.
Product and service decisions, branding strategy.
Marketing channels, delivering customer value.
Retailing and wholesaling.
Promotion mix, communication process.
Pricing strategies.
Direct and online marketing.
Assessment methods Written short exam, attendance, in-class participation and project
Recommended readings Ph. Kotler and G. Armstrong, “Principles of Marketing”, Prentice Hall 2010.
Additional information Interesting information can be found also here:
http://adage.com/ (Ad & Marketing news)
http://www.marketingpower.com/ (Marketing News from AMA, Resource Library)
Course title (nazwa przedmiotu) MATHEMATICS
Teaching method Lectures & laboratory (computer lab).
Person responsible for the course Pawe Ignaczak PhD
E-mail address to the person responsible for the course [email protected]
Course code
(if applicable) MAT ECTS points 6
Type of course Elective Level of course S1, S2
Semester winter / summer Language of instruction English
Hours per week 2 h Hours per semester 30
Objectives of the course Gaining basic knowledge of two variable functions (finding local and global extremum)
Students will obtain skills in: matrix theory, systems of linear equations, math problems solving using a computer.
Entry requirements Foundations of mathematics (single variable calculus, derivatives).
Course contents Two variables functions.
Partial derivatives.
Extremum problems (traditional and computer solving).
Linear Algebra. Matrix Theory.
Matrix multiplication.
Determinants.
Finding the inverse of a matrix.
Systems of linear equations.
Methods for solving systems of equations.
Assessment methods In-class activity and participation, written exam.
Recommended readings Dr. SC Aggarwal, Dr. RK Rana, Basic Mathematics for Economists, FK Publications, 2010;
Carl P. Simon, Lawrence E. Blume, Mathematics for Economists, W. W. Norton & Company; 1 edition (April 17, 1994);
Malcolm Pemberton and Nicholas Rau, Mathematics for Economists, Manchester University Press 2012.
Additional information Minimum group size – 3 students
Course title ORGANIZATION AND MANAGEMENT
Teaching method classical lecture and given materials
interactive: discussions, case studies
Person responsible for the course dr Elwira Lena-Wierszoowicz
E-mail address to the person responsible for the course [email protected]
Course code
(if applicable) OAM ECTS points 6
Type of course Elective Level of course S1, S2;
Semester Winter/Summer Language of instruction English
Hours per week 2 h Hours per semester 30
Objectives of the course After this course students should be able to recognize the basic principles and laws of management as well as apply them in non-complicated business situations in all fields of management.
Entry requirements There aren’t any.
Course contents 1.The process of management
2.The manager and the organisation
3.Management styles
4.Delegation
5.Motivation
6.Leadership
7.Managing stress
8.Managing conflict
9.The control process
Assessment methods class discussion, attendance
Recommended readings •Michael Armstrong (2010) “Armstrong’s Essential Human Resource Management Practice. A Guide to People Management”, Kogan Page
•Michael Armstrong (2009) “Armstrong’s Handbook of Human Resource Management Practice”, 11th Edition, Kogan Page London and Philadelphia
•John Adair (2003) “Not Bosses but Leaders: How to Lead the Way to Success” 3rd Edition, Kogan Page
•David R. Caruso, Peter Salovey (2004) “The Emotionally Intelligent Manager: How to Develop and Use the Four Key Emotional Skills of Leadership”, Jossey-Bass
Additional information Course title PROJECT MANAGEMENT TOOLS AND TECHNIQUES
Teaching method Lectures and case studies
Person responsible for the course Prof. Kleanthis Sirakoulis
(Greece)
E-mail address to the person responsible for the course [email protected]
Course code
(if applicable) PMT ECTS points 6
Type of course Elective Level of course S1, S2,
Semester Winter Language of instruction English
Hours per week -- Block teaching –
Oct/Nov Hours per semester 30
Objectives of the course Gaining basic knowledge on managing by project methodology. Students will obtain skills in: problem identification, exploring the need for a change, project planning. They will make practice on project scheduling using PERT/CPM and they will discover the problem of accuracy in project duration and cost estimations.
Entry requirements Basic mathematics and economics
Course contents Project, programme and portfolio: definitions. Identifying the problem. The Project (Life)-Cycle Management. Stakeholder analysis. Needs analysis. Aims analysis. Analysis of strategies. The Logical Framework Approach.
The Goal Oriented Project Planning methodology. Simulation of the method. Completing the LFA project matrix.
Planning activities. Early time and cost estimates. Interpreting the project in a network. The PERT/CPM method. Estimating the duration and the cost of the project. Total and free float of each activity. The critical path.
Time – cost tradeoffs. Monitoring and controlling the project in terms of duration and expenditures.
Earned Value Management: Making estimations for the duration and the budget. The Planned Value Method. The Earned Duration method. The Earned Schedule method. Comparing the results. The problem of accuracy.
Assessment methods In-class activity and participation, written exam.
Recommended readings Jozefowska J. and J. Weglarz (2006) Perspectives in Modern Project Scheduling, Springer.
Mantel, S.J. Meredith, J.R. Shafer, S.M. and M.M. Sutton (2001) Project Management in Practice, New York: John Wiley & Sons, Inc.
Nicholas, J. and H. Steyn (2008) Project Management for Business, Engineering and Technology (3rd edition), Elsevier: Burlington MA
Thomas, J. and M. Mullaly (2008) Researching the Value of Project Management, Pennsylvania: Project Management Institute
Turner, J.R. (2009) The Handbook of Project-Based Management, McGraw-Hill
Vanhoucke, M. (2009) Measuring Time: Improving Project Performance Using Earned Value Management, Springer Science+ Business Media.
Additional information Vanhoucke, M. (2012) Project Management with Dynamic Scheduling: Baseline Scheduling, Risk Analysis and Project Control, Springer Science+ Business Media.
Course title PSYCHOLOGY OF MARKETING
Teaching method Lecture & workshop
Person responsible for the course Karolina Ertmanska PhD E-mail address to the person responsible for the course [email protected]
Course code
(if applicable) PSM ECTS points 6
Type of course Elective Level of course S1
Semester Winter/summer Language of instruction English
Hours per week 2 Hours per semester 30
Objectives of the course The primary objectives of the course are to:
learn about the basic issues of psychological influence in marketing
develop certain practical problems of creating effective marketing messages
explore the results of studies of consumer psychology and its role in the formulation of company marketing messages
Entry requirements Knowledge of marketing principles
Course contents The impact of marketing on consumer attitudes
Consumer behaviour
The roles and stages in the buying process
Psychology of the advertising message
Psychology rules in marketing
Assessment methods written test; activity exercises during classes; essay and presentation
Recommended readings Literature:
Antonides G., van Raaij W.F., Consumer Behaviour: A European Perspective, J. Wiley & Sons, 1998.
Foxall GR, Goldsmith RE, Brown S., Consumer Psychology for Marketing. Cengage Learning EMEA, 1998.
Additional literature:
Cialdini R., Influence: The Psychology of Persuasion. Collins Business Essentials, 2006
Additional information minimum No. of course participants: 3
Course title REAL ESTATE MANAGEMENT
Teaching method Lecture
Person responsible for the course dr Bartosz Dbrowski
E-mail address [email protected]
Course code
(if applicable) LEM ECTS points 6
Type of course Elective Level of course S1/S2
Semester summer/winter Language of instruction English
Hours per week 3 Hours per semester 30
Objectives of the course The main aim of the course is to provide students the basics of property law regulations. The course will focus on legal acts that refer to property turn-over and management, including civil aspects, lease, perpetual usage, right to use, right to property, as well as limited rights in property. By the end of the course the students are supposed to have basic knowledge of legal acts and regulations, both in practical and theoretical way, concerning property management and turn-over.
Entry requirements It is required that the student possesses basic knowledge concerning legal rules and definitions which are included in the contents of the course of the subject “Law” or similar which is conducted during the first years of studies.
Course contents Definitions and institutions referring to property law.
Legal titles to the property; distinction of rights and agreements to the property.
Co-ownership.
Co-operatives and rights to a flat in co-operatively owned buildings.
Mortgage and Land Registry.
Clauses and provisions in civil agreements.
Lease agreement. Lease of the property / apartment / business premises.
Timeshairng.
Joint land property. Management of the property.
Lease issues.
Role of property manager.
Eviction and other aspects of execution from the property.
Assessment methods Written exam which consists of a multiply-choice test (30-40 questions) with additional (2/4) open questions. Student must achieve more than 60% of points. Multiply-choice questions are scored 1 point for a good answer and open questions – up to 5 points.
Recommended readings The Polish civil code published by Polish Society of Economic. Legal and Court Translators, 1994.
D.Martin, A-Z of Facilities and Property Management, Thorogood; illustrated edition edition 2007
Additional information The course of the subject prepares students for the position of a real estate agent, manager of e real property.
rse title QUALITY MANAGEMENT IN BUSINESS
Teaching method classical lecture and materials prepared for students;
interactive: discussions, case studies
Person responsible for the course Weronika ciana Msc E-mail address Course code
(if applicable) QUB ECTS points 6
Type of course elective Level of course S1, S2
Semester winter/summer Language of instruction English
Hours per week 2 h Hours per semester 30
Objectives of the course • Develop a working knowledge of Quality Management in Business
• Link Quality Management in Business theory with Quality Management in Business practice
• Analyze Quality Management in Business case studies
Entry requirements There aren’t any.
Course contents 1. The definition of Quality Management
2.The nature of Quality Management
3.Quality Management principles
4. Quality planning
5. Quality control
6. Quality assurance
7. Quality improvement
Assessment methods • oral exam, attendance, in-class activity and participation, project
Recommended readings Hoyle D., Quality Management Essentials, Butterworth-Heinemann, Oxford 2007;
Nanda V., Quality Management System Handbook for Product Development Companies, CRC Press, Florida 2005;
Bartley R., Tools for Quality Management, Bureau of International Recycling, Brussels;
Additional information Course title RURAL TOURISM AND RECREATION
Teaching method Classes will be conducted in lecture and discussion format promoting extensive student participation with films and case studies.
Person responsible for the course Agnieszka Brelik PhD E-mail address to the person responsible for the course [email protected]
Course code
(if applicable) RTR ECTS points 6
Type of course elective Level of course S1, N1
Semester winter/summer Language of instruction English
Hours per week 2 Hours per semester 30
Objectives of the course Students learn about basic issues of recreation and rural tourism. This will illustrate the work’s policy and commercial relevance application by linking it with policy, planning and markets for tourism and recreational products and services. This module is introduced to make students familiar with the subject.
Entry requirements Basic economic knowledge
Course contents 1. The concept of recreation and rural tourism
2. Rural Tourism and Heritage
3. Key Issues for Tourism and Recreation and Rural Sustainability
4. Markets for Recreation in rural areas
5. The Role of Rural Gastronomy in Tourism
6/7. Policy Issues
8/9/10. National policy context- case study
Assessment methods A case study presentation.
Recommended readings Lesley Robersts, Derek Hall. 2001. Rural Tourism and Recreation. Pronciples to Practice, CABI Publishing, London.
Butler, R., Hall C.M. and Jenkins J. 1998. Introduction. Tourism and recreation in rural areas. John Wiley and Sons, Chichester, pp.3-16.
Additional information Course title STATISTICS (winter)
Teaching method Informational lecture - illustrated with slides and examples of a practical nature in a chosen utility environment, discussion about solutions from literature and practice. Classes based on solving problems and practical standard exercises. Students use handbooks, statistical tables and statistical software.
Person responsible for the course Prof. Kleanthis Sirakoulis
(Greece)
E-mail address to the person responsible for the course [email protected]
Course code
(if applicable) STA ECTS points 6
Type of course Elective Level of course S1, S2;
Semester Winter Language of instruction English
Hours per week -- block teaching –
Oct/Nov Hours per semester 30
Objectives of the course The objective of the course is to provide students with knowledge on the basic descriptive methods and inferential statistics. The acquired knowledge should serve as a basis for further advanced courses.
During the course the students get familiar with basic methods of descriptive statistics and statistical inference. These methods are intended to provide tools for decision making under uncertainty, using sample data. The course contains an overview of graphical and numerical methods for summarizing data as well as basic notions of inferential statistics, including basic distributions, estimation theory, confidence intervals, statistical hypothesis testing, simple linear regression, and index numbers.
Entry requirements Basic, academic level of knowledge in mathematics, basics of information technology, as well as general knowledge of economics.
Course contents Introduction to statistics. Populations and samples. Building simple statistical models. Data sources. Different Types of Data. Measuring central tendency and variation.
The art of presenting data. The appropriate graph for each case
The confidence interval. Using statistical models to test research questions. One –and two- tailed tests. Type I and Type II errors. Effect sizes and statistical power.
Exploring assumptions. The assumption of normality. Quantifying normality with numbers. Testing a distribution. The Kolmogorov-Smirnov test and the Shapiro-Wilk test. Reporting the tests. Testing the homogeneity of variance. Levene’s test. Chi-square test. One-way ANOVA F test.
Regression and correlation analysis. Two-dimensional distributions or measuring relationships. Contingency tables and chi-square test for independence. Significance tests for Spearman’s and Pearson’s correlation coefficients. Simple linear regression model. Testing the significance of the structural parameters.
Assessment methods The final exam has a written form and consists of two parts: standard exercises and a test.
Recommended readings Ramsey J. B., The Elements of Statistics with Applications to Economics and the Social Sciences, South-Western College Pub, 2001.
Field A., Discovering Statistics Using SPSS (3rd edition), SAGE, 2009
Curwin, J. and R. Slater, Quantitative Methods for Business Decisions, Thomson-Learning, 2002
Anderson, D., Sweeney, D. and T. Williams, Essentials of Statistics for Business and Economics, Thomson-South-Western, 2003.
Additional information Hill T., Lewicki T., STATISTICS Methods and Applications, Statsoft, 2008.
Course title STATISTICS (summer)
Teaching method Lectures, laboratory
Person responsible for the course Joanna Perzyska PhD E-mail address to the person responsible for the course [email protected]
Course code
(if applicable) STA ECTS points 6
Type of course elective Level of course S1, S2
Semester Summer Language of instruction English
Hours per week 2 Hours per semester 30
Objectives of the course Gaining basic knowledge of descriptive statistics and statistical inference.
Obtaining skills in: presentation and analysis of statistical data, application of computer software to solving statistical problems, use of statistical method for the analysis of economic and managerial issues.
Entry requirements Completed course on mathematics.
Basic knowledge on economics.
Course contents Basic notions of statistics. Presentation of statistical data.
Stages of statistical survey.
Analysis of mass phenomena structure. Numerical summary measures. Exploratory data analysis.
Analysis of mass phenomena interdependence. Regression and correlation analysis. Simple and multiple linear regression.
Analysis of time series. Dynamics index. Decomposition of time series.
Basic notions of probability theory. Random variable and its distribution.
Estimation of population parameters. Estimator and its properties. Confidence interval.
Testing statistical hypothesis. Parametric and nonparametric significance tests.
Assessment methods In-class activity and participation, written tests.
Recommended readings Anderson D., Sweeney D., Williams T., Statistics for Business and Economics, South-Western Cengage Learning, 2011
Ramsey J., The Elements of Statistics with Applications to Economics and the Social Sciences, South-Western College Pub, 2001.
Gentle J., Elements of Computational Statistics, Springer, 2005.
Additional information Course title THEORY OF NEEDS AND CONSUMPTION
Teaching method Lecture & workshop
Person responsible for the course Karolina Ertmanska PhD E-mail address to the person responsible for the course [email protected]
Course code
(if applicable) TCN ECTS points 6
Type of course elective Level of course S1
Semester Winter/summer Language of instruction English
Hours per week 2 Hours per semester 30
Objectives of the course The primary objectives of the course are to:
learn about the basic issues of economics of consumption and its research methodology,
develop certain practical problems of consumption controlling
explore the results of studies of consumer behavior and their role in the formulation of company marketing strategy
Entry requirements Knowledge of marketing principles
Course contents Terminology and typology of the consumption
The needs and preferences of consumers
Consumer decision-making process
Consumption features and accuracy of its development
Determinants of consumption
Sources of information and methods of consumer research
Globalization and its influence on the consumption
Assessment methods written test; activity exercises during classes; essay and presentation
Recommended readings Literature:
Antonides G., van Raaij W.F., Consumer Behaviour: A European Perspective, J. Wiley & Sons, 1998.
East R., Consumer Behaviour: Advances and Applications in Marketing, London: Prentice Hall, 1997.
Additional literature:
Evans, M., Moutinho, L., van Raaij W.F. Applied consumer behavior, Harlow: Addison-Wesley Publ. Co. 1996.
Additional information minimum no of course participants: 3
Course title TOURISM AND ENVIRONMENT
Person responsible for the course Prof. Zoran Tuntev
(Macedonia) E-mail address to the person responsible for the course [email protected]
Course code
(if applicable) TAE ECTS points 4
Type of course elective Level of course S1/S2
Semester summer Language of instruction English
Hours per week - Block teaching- Hours per semester 20
Teaching method Oral lectures, power point presentations
Objectives of the course Lectures focused on modern trends in tourism vis--vis protection of the environment; Sustainable development of tourism
Entry requirements No requirements
Course contents Economy versus Ecology
Tourism Exploitation and Nature Protection
Agenda 21 in Tourism
Sustainable Tourism Development
Future of Tourism
Assessment methods Oral Examination; Written Test (if necessary)
Recommended readings Tuntev Z. (2005): Tourism and Environment, FTU Ohrid
Additional information Zoran Tuntev
St. Kliment University
Faculty of Tourism and Hospitality
Ohrid, Macedonia
Course title TOURISM MANAGEMENT
Teaching method Classes will be conducted in lecture and discussion format promoting extensive student participation with films and case studies.
Person responsible for the course Agnieszka Brelik PhD E-mail address to the person responsible for the course [email protected]
Course code
(if applicable) TUM ECTS points 6
Type of course elective Level of course S1, N1
Semester winter/summer Language of instruction English
Hours per week 2 h Hours per semester 30
Objectives of the course Students learn about basic issues of tourism management and this will give an overview of tourism industry and various organizations. This module is introduced to make students familiar with the subject. It provides an overview of principle and the elements of tourism demand, destinations and tourism futures.
Entry requirements Basic economic knowledge
Course contents 0. An introduction to tourism
1. Managing tourism demand
2. Tourism consumer behaviour
3. The economic impact of tourism
4. The environmental impact of tourism
5. Tourism development and planning
6. Tourism under crises
7. The tourism sector (attractions, accommodation, public sector and policy)
8. Managing marketing for tourism
9. Information technology in tourism
10. The future of tourism
Assessment methods A case study presentation.
Recommended readings Gill, S. Pushpinder, ”Tourism Planning and Management”, Anmol Publications, 2003.
Holloway, J.C., (1983), The Business of Tourism, McDonald and Evans, Plymounth.
Cooper, Fletcher et al, (1993), Tourism Principles and Practices, Pitman.
Seth, P.N., (1999) Successful Tourism Management (Vol1&2)
Additional information Courses in Russian language / Предметы на русском языке
Course title ЭКОНОМЕТРИКА
Teaching method Лекции, лаборатории
Person responsible for the course Joanna Perzyska д.э.н. E-mail address to the person responsible for the course [email protected]
Course code
(if applicable) ЭКМ ECTS points 6
Type of course Oбязательный Level of course S1, S2,
Semester Зимний /летний Language of instruction Pусский
Hours per week 2 Hours per semester 30
Objectives of the course Приобретение базовых знаний в области теории эконометрики, эконометрических моделей и методов.
Приобретение навыков: оценка и проверка эконометрических моделей, прогнозирование на основе эконометрических моделей, применение компьютерных программ для решения эконометрических проблем, применение эконометрических моделей для анализа экономических вопросов.
Entry requirements Завершенные курсы по математике и статистике. Базовые знания по экономике.
Course contents Линейные эконометрические модели.
Метод наименьших квадратов.
Нелинейные эконометрические модели.
Оценка и проверка эконометрических моделей.
Теорема Гаусса – Маркова.
Автокорреляция и гетероскедастичность.
Теорема Эйткенa.Обобщeнный метод наименьших квадратов.
Модели временных рядов.Эконометрическое прогнозирование.
Oшибки прогнозов.
Assessment methods Участие и активность в классе, письменные тесты.
Recommended readings Доугерти K., Введение в эконометрику, ИНФРА-М, 2009
Эконометрика, П/р Елисеевой И., Проспект, 2009
Additional information Название курса МАТЕМАТИЧЕСКАЯ ЭКОНОМИКА
Методы обучения лекции, семинары
Осуществляющее лицо профессор Grayna Karmowska E-mail [email protected]
Код курса МАЭ Кредити ECTS 6
Тип курса
(обязательны / по выбору) по выбору Уровень обучения II
Cеместр
зима / лето зима / лето Язык преподавания русский
Количество часов / неделю 2 Количество часов в семестре 30
Цели обучения Cтудент узнает, что такое "математическая экономика", каковы ее цели и задачи, ознакомится с ее специфической методологией;
Поймет роль математического моделирования в экономике, основные свойства и требования к нему, ознакомится с этапами и содержанием экономико-математических исследований;
Получит представление о моделях оптимизации и принятия решения в экономике, как описываются математически поведения экономических субъектов.
Предварительные требования Основы математики, алгебры и математического анализа; экономики
Содержание (предмет) Модели инпут-оутпут.
Компании, работающей в условиях совершенной конкуренции, монополии условиях.
Базовые модели дуополии и олигополии.
Модели потребительского выбора.
Предельный доход и средний доход. Излишек потребителя.
Выбор между работой и отдыхом.
Баланс. Сравнительная статика. Общее равновесие.
Экономическое регулирование.
Экономическая динамика.
Методы оценки решения задач и интерпретации решений
Литература 1. Математическая экономика: Учебник для вузов, Колемаев В.А. Изд. ЮНИТИ-ДАНА, 2012
2.Учебник по математической экономике с теорией и задачами, Данилов Н.Н. Иноземцева Л.П. http://www.math.kemsu.ru/kmk/subsites/matekon/zaglav.html3.Аллен Р. Математическая экономика, Мocквa. Ил, 1963
Дополнительные информации Название курса МЕТОДЫ АНАЛИЗА И ПЛАНИРОВАНИЯ
Методы обучения лекции, семинары
Осуществляющее лицо профессор Grayna Karmowska E-mail [email protected]
Код курса МАП Кредити ECTS 6
Тип курса
(обязательны / по выбору) по выбору Уровень обучения I
Cеместр
зима / лето зима / лето Язык преподавания русский
Количество часов / неделю 2 Количество часов в семестре 30
Цели обучения Cтудент узнает методы какие можна использовать в экономической анализе деятельности предприятии, а тоже с методами исользоваными в планированию его деятельности; ознакомится с ее специфической методологией;
Поймет роль математического моделирования в экономике, основные свойства и требования к нему, ознакомится с этапами и содержанием экономико-математических исследований;
Получит представление о моделях оптимизации и принятия решения в экономике, как описываются математически поведения экономических субъектов.
Предварительные требования Основы математики, алгебры и математического анализа; экономики
Содержание (предмет) Математическое моделирование в экономике
Принятие решений в условиях риска и неопределенности.
Дерева принятия решений.
Элементы теории игр.
Модели управления проектами.
Теория графов.
Метод критического пути. ЦПМ и ПЕРТ.
Метод ДЭА.
Многокритериальный метод АХП.
Методы оценки решения задач и интерпретации решений
Литература Л.Э. Хазанова, Математические методы в экономике: Учебное пособие. WoltersbKluwer 2002
В.П. Василенков, И.Б. Болотин, Математические моделирование социально-экономических процессов. Изд. СмолУГ, Смоленьск 2009
Дополнительные информации
Название курса МАРКЕТИНГ
Методы обучения лекции, семинары, практические занятия
Проводящий предмет профессор Леонид Воробьев E-mail [email protected]
Код курса МАР Рункты ECTS 6
Тип курса по выбору
Уровень обучения бакалавриат
Cеместр
зима / лето зима / лето Язык преподавания русский
Количество часов / неделю 2 Количество часов в семестре 30
Цели обучения Предмет предполагает изучение основ теории и практики маркетингового управления на предприятии. Студенты познакомятся с комплексом и системой маркетинга, с принципами и функциями маркетинга, а также с методами и способами их эффективного использования в хозяйственной деятельности предприятий.
Предварительные требования нет требований
Содержание предмета Тематика лекций и семинаров:
Сущность маркетинга
Система и комплекс маркетинга
Принципы и функции маркетинга
Определение объема и анализ структуры рынка
Сегментация рынка
Управление процессом товарного оборота
Ценовая политика и функционально-ценовой анализ
Суть и виды промоции
Дистрибуция товаров
Организация маркетингового управления на предприятии
Глобальный маркетинг
Методы проведения занятий Лекции, объяснения, дискуссии
Видеофильмы, выставки, события из собственного опыта
Ситуации для анализа, деловые игры, практические занятия
Литература Борманн Д., Воротина Л., Федерманн Р. Менеджмент: предпринимательская деятельность в рыночной экономике. Гамбург, 1992
Воробьев Л. Менеджмент предприятия. Минск, 2003
Дурович маркетинг в предпринимательской деятельности. Минск, 1997
Котлер Ф. Основы маркетинга. Москва, 1991
Менеджмент и маркетинг: опыт и проблемы. Минск, 2009
Дополнительн ы е информации Методы оценки знаний студентов: присутствие студента на занятиях, наличие конспектов, активность в дискуссиях и практических занятиях, положительные оценки колоквиумов
Название курса МИКРОЭКОНОМИКА
Методы обучения лекции, семинары
Осуществляющее лицо Профессор
Леонид Воробьев E-mail [email protected]
Код курса МИК Пункты ECTS 8
Тип курса
(обязательны / по выбору) факультативный Уровень обучения Бакалавриат (S1)
Cеместр
зима / лето зима / лето Язык преподавания русский
Количество часов в неделю 3 Количество часов в семестре 45
Цели обучения Предмет предполагает изучение основ микроэкономии в контексте рыночной экономики. Студенты познакомятся с предметом и категориями микроэкономической теории, узнают теоретические основы рынка и хозяйственные системы. Изучат рыночные структуры, в том числе совершенную конкуренцию и монополию. На занятиях будет рассмотрена экономическая организация производства, роль производственных затрат в формировании цены продукции. Студенты изучат экономические основы теории потребителя.
Предварительные требования Студенты должны иметь основные знания в области экономики, управления и математики
Содержание (предмет) Лекции:
1 Предмет и категории теории экономии
2. Хозяйственные системы
3. Теоретические начала рынка
4. Теория экономический решений потребителя
5. Предприятие и предприниматель
6. Производственные затраты и формирование цен
7. Совершенная конкуренция
8. Монополия
9. Монополистическая конкуренция
10. Олигополия
Методы проведения занятий Семинары:
Методы экономического анализа; 2. Закон рыночного спроса; 3. Закон рыночного предложения; 4. Эластичность спроса; 5. Эластичность предложения; 6. Принятие решения о новом предприятии; 7. Рыночное равновесие в условиях совершенной конкуренции; 8. Спрос и преложение в условиях монополии; 9. Спрос и предложение на рынке монополистической конкуренции; 10. Модели формы олигополии
Методы оценки Методы оценки знаний студентов: присутствие студента на занятиях, наличие конспектов, активность в дискуссиях и практических занятиях, положительные оценки колоквиумов
Литература 1. Л.Воробьев. Менеджмент предприятия. Минск, 2003
2. Современная экономика. Под ред. д.э.н. О.Ю. Мамедова. Ростов-на-Дону, 1996
3. Тарасевич Л.С., Гребенников П.И., Леусский А.И. Микроэкономика, 4-е изд., 2006
4. ВэрианХ.Р. Микроэкономика, Промежуточный уровень. Современный подход, 1997
5. Нуреев Р.М.Сборник задач по микроэкономике, 2005
Дополнительная информация Методы проведения занятий:
Лекции, объяснения, дискуссии
Видеофильмы, выставки, события из собственного опыта
Ситуации для анализа, деловые игры, практические занятия
In Bulgarian language / На български език
Заглавие на курса ЕТИКА В УПРАВЛЕНИЕ
Лицето отговорно за курса Проф. Czesawa Christowa E-mail адрес на лицето отговорно за курса [email protected]
Код на курс(ако е приложимо) ЕВУ ECTS точки 4
Вид на обучението изборен Ниво на курса S1/S2
Семестър Зима/лято Език на обучение български
Часове на седмица 1 Часове на семестър 15
Метод на преподаване - лекции
- консултации
Целите на курса Целта на курса е да предостави знания и практика на етиката в управлението в условия на глобалната икономика.
Изисквания за участие Основни познания за икономически и социални науки
Съдържание на курса Цел, предмет и обхват на етиката в управление. Бизнес етиката като въпрос на нагласи
Етика в управлението на предприятие
Бизнес етика като фактор за конкурентоспособността на предприятията
Етика в управлението на човешките ресурси. Съотношението на дружеството към персонала
Очакваната стойност на персонала. Съотношението на работниците към предприятието
Моралът и етиката на бизнесмен
Професионален и етъчен модел на мениджър
Етика на пазара на труда
Етичните кодекси в предприятието
Етично поведение на преговори
Етиката в реклама
Етика в решаване на конфликти
Мобинг
Лобиране. Етика на бизнес комуникация с сферата на властта
Бизнес етика към патологията на обществения живот. Патологичните процеси в сферата на управление. Корупцията. Фаворизирането. Грей зона.
Методи за оценка - устен изпит
- курсови работи
- непрекъснато оценяване
Препоръчана литература Лидия Денкова: Етика, Нов български университет, BG, 2003
И. Н. Кузнецов: Бизнес – этика, Дашков и К, BG, 2007
Допълнителна информация Заглавие на курса ЛОГИСТИКА
Лицето отговорно за курса Проф. Czesawa Christowa E-mail адрес на лицето отговорно за курса [email protected]
Код на курс(ако е приложимо) ЛОГ ECTS точки 4
Вид на обучението изборен Ниво на курса S1
Семестър Зима/лято Език на обучение български
Часове на седмица 1 Часове на семестър 15
Метод на преподаване - лекции
- консултации
Целите на курса Целта на курса е да предостави знания и практики в областта на логистиката в условята на световната икономика.
Изисквания за участие Основни познания за икономически и социални науки
Съдържание на курса Цел, предмет и обхват на логистиката. Анализ на основните понятия
Цел и структура на системата на логистика. Фактори, определящи ефективността на логистичните процеси. Организация на логистиката в предприятието
Характеристики на логистични услуги
Аутсорсингът на логистични услуги
Логистични процеси в предлагането
Логистични процеси в областта на производството,
Логистичните процеси в областта на разпределение
Логистичните процеси в областта съхранение
Транспорт и негово значение в логистични системи. Основни видове транспорт. Интермодален и мултимодален транспорт
Морските пристанища като елементи на логистичната система
Логистични центрове. Морско пристанище като логистичен център
Интегрирана система за управление на доставки
Информационни системи на управлението на логистиката. Ролята на интернет в областта на логистичните услуги
Европейска логистика. Глобална логистика. Градска логистика
Тенденции в развитието на процесите на управление на логистиката
Методи за оценка - устен изпит
- курсови работи
- непрекъснато оценяване
Препоръчана литература Цветнен Цветков: Търговска логистика, Стено, BG, ISBN 9789544495190, 2011
Викенти Спасов: Инженерна логистика, Техника, BG, ISBN 9789540307008, 2012
Раковска, Мирослава Атанасова: Международна логистика, София: Унив. изд. Стопанство, ISBN 978-954-644-209-3, 2011, 362 с.
Допълнителна информация
Заглавие на курса ЛОГИСТИЧНИ ЦЕНТРОВЕ
Лицето отговорно за курса Проф. Czesawa Christowa E-mail адрес на лицето отговорно за курса [email protected]
Код на курс(ако е приложимо) ЛОЦ ECTS точки 4
Вид на обучението изборен Ниво на курса S1/S2
Семестър Зима/лято Език на обучение български
Часове на седмица 1 Часове на семестър 15
Метод на преподаване - лекции
- консултации
Целите на курса Целта на курса е да предостави знания и практики в областта на проектирането, строителството и експлоатацията на логистични центрове в глобалните вериги за доставки.
Изисквания за участие Основни познания за икономически и социални науки
Съдържание на курса Определения на логистичен център (ЛЦ ). Основни понятия. Класификация и характеристика на ЛЦ. Логистични услуги. Пазарът на логистични услуги
Логистични центрове, както звена на глобалните вериги за доставки. Case Study
Функционална, пространствена и информационна структура на ЛЦ
Методология на определянето на място на построяване на ЛЦ
Проучване на възможността за изграждане на CL
Транспортни и комуникационни връзки с ЛЦ. Вътрешни транспортни връзки
Икономически функции на региона и тяхното влияние върху формирането и функционирането на ЛЦ
Устройствен план на ЛЦ
Инфраструктура на ЛЦ. Обекти на транспортната инфраструктура, захранване, ВиК, телекомуникационни системи, други инфраструктурни елементи
Организационна и правна система за управление
Проектиране на технологични процеси
Икономическа ефективност на строителството и експлоатацията на ЛЦ
График на физическото и финансовото изпълнение на инвестиционния план
Казуси на моделиране, финансиране, строителство и експлоатация на ЛЦ
Посоките на развитие на ЛЦ в ЕС
Методи за оценка - устен изпит
- курсови работи
- непрекъснато оценяване
Препоръчана литература Адиль Мухтарович Гаджинский: Логистика, "Дашков и К", BG, 2013
Абдрахман Эльбекович Джабраилов, Вячеслав Иванович Моргунов: Маркетинг. Логистика. Транспортно-складские логистические комплексы, "Дашков и К", BG, 2010
Допълнителна информация
Заглавие на курса ТРАНСПОРТ
Лицето отговорно за курса Проф. Czesawa Christowa E-mail адрес на лицето отговорно за курса [email protected]
Код на курс(ако е приложимо) ТРА ECTS точки 4
Вид на обучението изборен Ниво на курса S1/S2
Семестър Зима/лято Език на обучение български
Часове на седмица 1 Часове на семестър 15
Метод на преподаване - лекции
- консултации
Целите на курса Целта на курса е да предостави знания и практики в областта на транспорта в глобалната икономика.
Изисквания за участие Основни познания за икономически и социални науки
Съдържание на курса Определения, понятия и анализ на характеристиките на интегрирана транспортна система
Значението на транспорта за икономическото развитие на страните. Ролята на транспорта в глобалните вериги за доставки
Цели и структура на интегрирана транспортна система. Характеристики на видове транспорта
Интермодален и мултимодален транспорт. Функции на интегратор no транспортa
Пазар на транспортни услуги. Пазар на пътнически превози. Пазар на товарните превози
Инфраструктура на транспорта. Източници на финансиране на транспортните инвестиции в ЕС
Транс - европейската транспортна мрежа TEN -T. Проблеми на интегрирането в европейската транспортна система
Безопасност в транспорта. Управление на безопасността в транспорта
Въздействието на транспорта върху околната среда. Външни разходи за транспорт
Намаляване на отрицателното въздействие на транспорта върху околната среда
Организация и управление на интегрирана транспортна система
Анализ на транспортната политика на ЕС
Анализ на транспортната политика на страните от Европейския Съюз. Създаване и прилагане на стратегия за развитие на транспорта в избрани страни от Европейския Съюз. Case Study
Анализ на морската политика на ЕС и нейното въздействие върху транспортната система в Европа
Посоките на подобрение на интегрирана транспортна система
Методи за оценка - устен изпит
- курсови работи
- непрекъснато оценяване
Препоръчана литература Николова, Христина Лазарова: Международен транспорт и спедиция, София: Унив. изд. Стопанство, ISBN 978-954-644-240-6, 2011, 158 с.
Виолета Людмилова Бакалова: Транспортът в отраслите на икономиката, Унив. изд. "Стопанство", BG, 2001
Виолета Людмилова Бакалова, Ташко Йорданов Минков: Икономически анализ на транспортното предприятие, Издателски комплекс-УНСС, BG, 2012
Допълнителна информация Course title Thesis seminar (preparation of thesis)
Teaching method analysis of documents, lectures, discussion, case studies
Person responsible for the course tbt E-mail address to the person responsible for the course Course code
(if applicable) TSEM ECTS points 30 (including 28 points for own work in dimension of 150 hours on a survey
and preparation of thesis)
Type of course compulsory Level of course S1, S2
Semester Winter/Summer Language of instruction English
Hours per week 2 Hours per semester 30
Objectives of the course Student should be able to:
Prepare a concept of a thesis
Explain rules of thesis and research questions principles
Select an appropriate method of research
Conduct analysis of the research part of the thesis
Solve research problems
Obey standards of writing theses
Present results of research
Entry requirements basic knowledge of economics and management
Course content Verification of concept and plan of a thesis (10 hours of own work)
Formulation and rules on research questions (20 hours of own work)
Methods of research (20 hours of own work)
Analysis of research part of a thesis (30 hours of own work)
Solving research problems (20 hours of own work)
Standards of theses writing (20 hours of own work)
Presentation of research results (30 hours of own work)
Assessment methods Assessment of progress based on materials delivered by a student and attendance at meetings
Recommended readings Rowena Murray, “How to Write a Thesis”, Open University Press 2006
David Evans; Paul Gruba; Justin Zobel, “How to Write a Better Thesis”, Springer 2014
Additional information Please go also to:Kim Kastens, Stephanie Pfirman, Martin Stute, Bill Hahn, Dallas Abbott, and Chris Scholz : “How to Write Your Thesis”
http://www.ldeo.columbia.edu/~martins/sen_sem/thesis_org.html
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